Mobile Optimisation: What are the benefits?

With the ever increasing popularity of smartphones throughout the UK and the rest of the world, it is no surprise that people accessing the internet through their mobile phones is gradually overtaking those using the web via their desktop computer.

A well designed, easy to use mobile optimized website will make it easier to grab the users attention while you have it. If you have ever surfed the web on your mobile and landed on a site that is not mobile optimised you will know exactly what we mean! For the consumer it can be a very frustrating task, and doesn’t exactly get you off to a great start!

The world continues to become more and more handheld, and businesses utilising mobile optimized websites are at a major advantage to their competitors who aren’t.

If the growing popularity of mobile web users isn’t enough motivation to mobile optimize your site, then there are few other advantages that any business can enjoy by making their website mobile optimised.

  • Improved customer satisfaction
  • Faster download speed
  • Brand Identity
  • Improved Accessibility
  • Competitive Advantage
  • New advertising opportunities
  • Improved SEO performance
  • Simple